Executive Summary: 2021 Media to Movements Global Research Results

Overview

On April 21, 2021 the Media to Movements training coalition hosted an online event for 131 participants from 29 nations to release the results of the second global research project. The 2020 results are available here. Media to movements is the strategic use of digital media that identifies people on a spiritual journey to Christ and connects them with local disciple makers, equipping them to reach their family and friends with the gospel. Scroll down for the key ideas, slide deck and recorded sessions.

Download the 2021 Research Report Here

Download MTM Publishable Summary Article Here

Recording

Note: For security reasons, the case studies have been left out of the recording.

Regional Hubs

• To connect with the Mainland SE Asia group, email AJ at aj@missionmediau.org.
• For all other regions, email Aicha at nomadicpadawan@gmail.com.

Resources

• Media to Movements Wiki and Where to Get Started (you may add media to movement specific content).
• If you’re looking for an MTM coach, start here.
• Invitation to (re)-discover the joy of disciple-making

Key Ideas

Media to Movements Overview (Tom and Amber)

1.     Funnel, focus on the bottom of the funnel…the end we have in mind. Multiplying groups and disciples
2.     Making Connections: Seekers with disciplers and vice versa
3.     Each piece is important and interdependent: Media/Filter/Coalition
4.     The diagram is just a picture not a prescription

Bottom of the funnel: disciple making

1.     Many disciple makers are using media. There are now 119 teams implementing the strategy and another 90 in early phases of implementation. 
2.     Six Core characteristics

• • • Team of 2+ with a defined vision and mission.
    • Activated a plan to catalyze prayer
    • Contextualized branded website and/social media platform
    • Digital conversations with seekers to filter for spiritual openness.
    • A system (CRM) to organize and manage seekers.
    • Disciple-makers ready to meet face-to-face.

3.     A large amount of the activity is happening in 10/40 window (see map in recording)

Survey Results (Dr. Preston)

1.  Rate of adoption and extensiveness of adoption of MTM are measured together.

2.  2020-2021 there is no big change in organizations.
3.  Stages of hockey blade growth shows people trying to get process straightened out then reaches inflections points such as;
   •     clustering of innovations
   •     homophily
   •     rate of adoption of which innovation is deployed
4.  People are taking training to increase fruitfulness (67%), to learn (22%), recommended by a leader (11%).
5.  Pre-Implementers found training to have little to no impact while than 50% of the population did see a good impact on their investment.
6.  During Covid-19 season, Pre-Implementers have very little fruit during the season. Implementers showed significant growth in their ministry.
7.  Pre-Implementer’s main concern is “perseverance” while Implementers found themselves with more fruit than they can handle.
8.  Prayer strategy for Pre-Implementers is not-yet to barely-developed. Implementers have their prayer strategy fully implemented or highly implemented. Prayer is a clear differentiator.
9.  People are using the wrong tools, misused tools, or no tools to measure for movements.
10.  Only about 50% of the population including Pre-Implementers and Implementers have a coach. Coach helped Pre-Implementers solve top of funnel issues while coach helped Implementers solve strategy issues.
11.  More Regional Hubs to help affiliated and unaffiliated groups working together

Case Studies

East Asia

1.  Comparison of progress between nationwide and one province.
2. 1 baptism per 3 face-to-face meetings nationwide while 2 baptism per 3 face-to-face meetings on one province; 28% in study group and 73%, 4% MBB congregation and 19% MBB congregation.
3. Media and Field both using DMM concepts will increase fruitfulness.
4. More coaching and training is needed for people to gain the fruitfulness they desire.
5.  Good field movement activities result to good field movement outcomes.

South Asia

1. Launched in Dec 2020, focusing on capital cities, face to face and online hybrid follow-up between multipliers and seekers, and led by National HBBs. 
2. Statistics are incurring an overwhelming response.
3. More seekers came in than expected, response was more positive than expected.
4. They need to make more time to get organized and make sure seekers are not falling through the crack.
5. They ran an experiment which produced a large number of seekers but discovered it is not a sustainable long-term solution.

Presentation Slides

Download by clicking here, select file, download, choose your format.

MTM Training Coalition Partners

Frontiers, IMB, Kavanah Media, Kingdom Training, M13, Media to Movements, Mission Media U / Visual Story Network, TWR Motion

Survey Co-Sponsors

The survey was co-sponsored by the MTM Training Coalition Partners as well as Crowell Trust, Jesus Film Project, Maclellan Foundation, Media Impact International, Strategic Resource Group.

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