Overview
On June 24, 2021 the Media to Movements Training Coalition hosted the“Top of Funnel” gathering to bring together those focused on marketing campaigns for Media to Movements Strategies. Seventeen participants had the chance to introduce themselves and offer their resources. Jon Ralls shared four challenges facing those working in the space.
Notes
- If we can figure things out together we can do better. What we get to do is to touch millions of people’s lives.
- There are issues teams encounter that results to them being shut down or disabled. The summary of issues encountered are laid out in the diagram.
- We need redundancy of accounts where it refers not only to having one “page” but more about having more workers.
- One concern is lack of field ownership and lack of indigeneity which comes from one to many. The more content providers push into this, all the more that field teams will see this as a silver bullet and not put in the work to truly localize the work. Field teams tend to look to the path of least resistance. Large scale content providers can hold the field teams accountable but oftentimes these large organization measure their value by how many teams there are or how big is their reach. They don’t always have the commitment to hold the field teams accountable.
- We can push for content providers to let go of their global branding and allow for local branding.
- Stay with people and work with them. It is critical that we don’t only give people a whole bunch of information and walk away.
- If we can build on top of what each other are doing, we can go further. This is not a technical thing, this is a heart thing. We have to fight the real enemy, not each other.
Resources Shared by Participants
Journey to Truth
Indigitube
Global Creatives Collective
Visual Story Network Media Wiki
Isa and Islam
Moving Works
Creation2Christ Story
Kavanah Media
Media to Movements
Participants
- Clyde Taber (co-host), Southern California, USA | Visual Story Network, Mission Media University,Mobile Ministry Forum
- Allyson Baldwin (co-host), Massachusetts, USA | Create International
- Hannah Mae Panot, Philippines | Visual Story Network, Project Ablaze
- Jon Ralls, Tennessee, USA | Kavanah Media coaches teams in how to do the end-to-end strategy & marketing as well as hosts weekly podcast “Christian Media Marketing”
- AJ | Mission Media University, runs a field team in Southeast Asia and currently working on MTM strategy.
- Sway Ciaramello, Florida | Jesus Film Project – Digital Solutions Team, USA | providing experiments on how to use media to offer viewers a ‘next step’ on social media.
- K, USA | focusing on a country in Southeast Asia running websites trying to find people of peace, willing to offer services to find solutions to problems, training, and consultation.
- Amanda, Irving, Texas | focusing on mobilization in ministry context helping in digital strategies.
- Dawoud | pursuing media to movement strategies, offering videos and content in local languages in Middle East.
- Don Martin, USA | IMB, leads media and innovation team, focusing on Central and East Asia, helps with digital engagement strategy
- David Benware, USA | Founder of Media Impact International, focused on equipping ministries to use best practices in digital strategies to maximize engagement.
- B, USA | focused on Southeast Asia region, developing chatbots and google advertising.
- Nassrat Mikhail, Ontario Canada | Interserve Canada, involved in digital marketing helping media producers and focusing on how to connect the right person to the right content, developing marketing funnel and strategies
- Keziah Ambe, Philippines | Project Ablaze, video editor, freelance graphic and web designer focused on creating digital content for missions
- Joshua Chew, South East Asia | founder of Project Ablaze, seeks to mobilize workers for UPG. Desires to produce content that can mobilize and recruit more practitioners for MTM.
- ElTy , Southeast Asia | mobilizing the traditional media to focus on UPG and do MTM, providing a system and facilitate partnership for any media, individuals and teams to focus on MTM