Executive Summary: Digital Disciple Making Network Meetup January 17, 2024

Purple Blue And Pink Gradient Social Media Strategy Presentation

On January 17, 2024 the Media to Movements Content Meetup brought together 15 creatives to source content useful for MTM practitioners.

Catch up with previous executive summaries here. Scroll down for session notes and resources.

Session

Discussion

  • Digital Disciple Making Network: Strategic Transition. The Digital Disciple Making Network marks a strategic evolution from its predecessor, Media to Movements. At its core lies a comprehensive three-phase strategy aimed at identifying and establishing connections with individuals receptive to religious transformation. This transformative process leverages social media, online filtering, and intentional measures to transition them into tangible, real-world relationships.
  • Digital Disciple Making Network: Resources . Within the network, a diverse array of resources has been meticulously curated over the past four years. The introduction of platforms such as Discord adds an extra layer, fostering an environment of collaboration and connection. Andrew shared key milestones in their personal journey, transitioning from a missionary kid to initiating a business that supports missionaries through media projects. Expressing a fervent desire to utilize their skills for field support, Andrew contributed to the broader discussion, which also featured the sharing of successful anecdotes illustrating the global impact of the Digital Disciple Making Network.
  • Christian Media and Persecution. Kristie brought forth a nuanced perspective, emphasizing the pivotal role of Christian media in a context where Arabic is spoken and the conversion to Christianity faces discouragement. The discussion delved into the critical need for media content designed to encourage Bible exploration and sharing, particularly within the challenging context of persecution. Further exploration encompassed global initiatives such as teaching mobile production and empowering individuals to create culturally resonant content within their communities. The discourse underscored the significance of imparting not only technical skills but also aligning content with diverse values and contexts. Professor Dan highlighted the multifaceted challenges posed by posting content in certain countries due to religious or political limitations, advocating for teaching in specific cultural contexts to deliver more relevant media to targeted audiences.
  • Digital Marketing Challenges and Opportunities. The subsequent discussion highlighted the paramount importance of teamwork and relationship-building in navigating a saturated market. Bob emphasized the need for continuous reflection, improvement, and the inherent challenges of reaching team members. Amanda contributed a personal perspective, detailing frustrations with the practical application gap in their training. Seeking assistance, they specifically requested support in developing a media strategy for Africa and Asia, prompting a constructive exchange where resources and suggestions were generously shared. This collaborative dialogue encapsulated the challenges and opportunities inherent in the realm of digital marketing within the context of the Digital Disciple Making Network.

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