Overview
On October 18, 2022 the Media to Movements Training Coalition hosted the “Top of Funnel” gathering to bring together those focused on marketing strategies. Chris Villwock and Chris Casey shared about “How a European Team is Building a Hub”. Summaries from prior gatherings are available for 6/24/21, 9/29/21, 1/13/22, and 4/19/22.
Session Recording
Presenter Notes
- Church Planting in Eastern Europe
- If we are constantly running our ads and putting out content, we are tilling the ground.
- Lesson 1: MTM is an accelerant for ‘seeking and saving’
- Lesson 2: A few can catalyze the many.
- Great Commission fulfilled in Europe, together.
- Teams top challenges are funds to run ads, content and marketing expertise.
- The ‘One to Many’ is place to see God glorified through unity.
Q&A and Discussion
- How does your one marketer deal with different languages? We see the importance of developing core teams that are in the country and who knows the language. We stress the importance of locals being part of the team who can do digital responding online where they serve . Our marketer is working closely with local teams that are on the ground doing the work.
- What do you mean by ‘One to Many’? An individual or team can do one thing that could potentially affect the many. For example, instead of all teams figuring out how to run ads, one team will instead figure it out for the many so the locals or teams can do other focus.
- As we see the rise of decentralization and the fact that acquisition for individuals’ information is being reigned in (particularly in Europe), how do you see your ministry changing in the future to react to this? We are trying to figure out GDPR and be compliant with it. We have technologists on our team so we coach teams from not knowing anything with MTM to fully being launched to MTM initiative. When we get to the tech side such as websites, social media, etc. we try to understand the laws that are in the land, GDPR compliance and operate within the knowledge that we have.
- Considerations for strategy when using Tiktok. Security. What’s the offline strategy, how are we using the tool to get people offline? Where do people go online on each country.
Resources
Communities
Films/Projects Referenced
Other Agencies represented
Misc Resources
Training Resources
- Kavanah Media – provides up-to-date podcast episodes, training and for-hire services for MTM teams worldwide
- Kingdom Training
- Mission Media Univ.’ Foundations of Media Strategy