Overview
Last February 13, 2024, the Digital Disciple Making Network hosted the “Top of Funnel” gathering to bring together those focused on marketing strategies. This month we have hosted an open mic discussion for topics and questions related Media to Movements, the bulk of discussion being AI trends and use.
Summaries from prior gatherings are available for 11/14/23, 10/18/22, 1/13/22, 4/19/22, 2/7/23, 6/20/23, and 9/19/23.
Session Recording
Discussion
- Utilization of AI in Media Movements
The conversation delved into the multifaceted applications of artificial intelligence (AI) within media to movements, highlighting its role in content creation, response filtering, and project management. We recognize AI's efficiency in scripting, generating content, and managing high message volumes effectively. Concerns surfaced regarding the risks associated with using generative AI for chatbots, particularly concerning hallucinations. Additionally, there was mention of developing a "faith co-pilot" AI model with a Christian worldview, emphasizing the importance of data security in AI implementations.
- Effectiveness of Running Multiple Ads
There are questions regarding the efficacy of concurrently running multiple ads and strategies for analyzing performance. There is also an emphasis on prioritizing objectives and outcomes over ad expenditure alone. Considerations were made regarding potential competition among ads and the necessity of data-driven analysis to optimize ad campaigns effectively.
- AI in Content Creation
We explored AI's potential in content creation, exemplified by a demonstration of Canva's AI features for generating visually appealing content. Canva's AI capabilities were highlighted as invaluable for crafting content tailored to address specific needs, such as combating loneliness. The dialogue underscored the significance of leveraging AI tools to streamline content creation processes and engage target audiences effectively.
- Collaboration and Learning Within the Community
We invite you to an upcoming conference, emphasizing the opportunities for collaboration and learning within the community and we encourage you to engage with available resources, networks, and training opportunities to enhance the comprehension and utilization of AI.
- Practical Applications
Examples are shared of utilizing AI for content outlining, data analysis, and even generating fundraising appeal scripts, with emphasis on the need for consistency and routine in digital ministry efforts.
Resources
Communities
Other Agencies represented
Misc Resources
Training Resources
- Kavanah Media - provides up-to-date podcast episodes, training and for-hire services for MTM teams worldwide
- Kingdom Training
- Mission Media Univ.' Foundations of Media Strategy
- Media, Mobiles and Ministry
- Media Training - Mission Media U
- Mission Media U - On Ramp
- Mobile Smartphone Filmmaking